Brand Awareness

What makes your brand stand out? Lets people remember it and ultimately buy or use it? The answer is one of those simple ones that come full of complexity and nuance. To be brand aware, means you have to have an impact on potential customers that positively affects their purchasing. The way to do that is where the complexity comes in.

Brand Management Today

brand awareness pictureDeveloping a good relationship with clients and customers, facilitating trust on the product or service you are offering, is a significant focus of brand management. In today’s culture, brand management is about building awareness, the credibility of the brand. In some cases, this means that you must hand out stuff for free to get the attention from potential customers. One industry that has experienced this is the online gambling industry. In this business, it is common that gaming operator hand up to 30 free spins where no deposit is required. This is done in order to entice customers to register accounts and then hopefully become depositing customers.

Analysis and planning need to be adaptive to the changing perceptions of customers and marketing methods, like social media. It is not just how it looks, is packed or the price anymore, intangible elements also being added to the equation.

Types Of Products

One time it was clear what the product was, something purchased to be used, worn or displayed. Our culture has evolved beyond that. With both tangible and intangible elements. Products are tangible; the brand can consist of a variety of products but with a connecting feature, like a car manufacturer. Services or individuals are intangible, be full of variables; who does what for whom and how it is perceived?

The Way Forward

With the onset of social media, the facility for negative and positive feedback is higher than ever before. Marketing strategies have to embrace the changing environment. While still primarily about capturing and retain customers using the viral platform of social media brings its own potentials and challenges, one that offers the ongoing potential for commercial use.

Marketing Development

Marketing development is all about identifying and developing new market segments for current products. It uses strategies to target non-buying customers in the current segment, as well as new customers from the new segment. Before any strategy is implemented, it has to be tested. This identifies whether it is profitable, customer friendly and whether the quality of the product requires some improvement.

Marketing Strategy Implementation

Marketing implementation is all about putting the strategies into action, and it requires a tactful plan that captures the needs of the market situation. The plan should also bring solutions to any gap identified in the market already. An innovative idea is all that is needed to make major developments in the market. Entrepreneurs always have to calculate the benefit an idea brings and also ensure the users are satisfied.

Importance Of Marketing Development

marketing wordsThe most important aspect of marketing development is all about delivering value to a certain demographic. Once research is done on what customers prefer in the marketplace, solutions have to be found to cater for the needs of that gap. Satisfaction is the keyword. Once people are confident with a given product, the sales will increase and then the profit will follow.

Benefits Of Market Development

Marketing development is accompanied by lots of other wider benefits. It can result in increased revenue to the local government, the introduction of totally new products and the creation of job opportunities, Since people are incorporated in the idea to contribute and help on its improvement, it can even result in new entrepreneurial opportunities.

Digital Research

In this age of technology and mobile devices, ways to tackle new research challenges have equally seen a turnaround. Many resources have been employed to ensure that the digital research process is possible. As it turns out, carrying out research digitally is easier compared to the traditional ways of doing it. A lot more data can be acquired, and the filtering out to achieve desired results is much faster.

Successful Research Resources

digital resarch for businessMany different resources are now available to facilitate successful digital research. The internet is the main component, assisting with its search engines such as Google and Yahoo to provide any data required. In situations where a group needs to undertake research, they can even hold online discussions, without having to meet physically. This has allowed lots of flexibility, as well as the ability to save on time, without leaving any other tasks unfinished.

The Merits Of Digital Research

Digital research has proven to be key in accessing millennials, who are very active on social media and allowing their opinions and sentiments to be easily tapped. It also has no historical or geographical restrictions to hinder the research. Questions taken up are equally more adaptable, and the flexibility and wealth of data allow for a more accurate result.

Is Digital Research The Way To Go?

Definitely. This big data approach facilitates pulling data from social and news media and hundreds of other sources. All of this happens at the click of a button, without survey fatigue and lagging data issues. For fresher data, lower costs and greater insights, digital research should always be the answer. Anyone can carry it out and greatly benefit, as the internet provides for everyone, without discrimination.

Branding Is Key

It’s one thing to start a business, but quite another to get it going and build a brand out of it. This is very important to the success of any business, no matter how big or small. A brand is made up of people’s perception of your business, the service quality offered, and your reputation. For a brand to work effectively, these factors should be considered.

Consumer Trust Is Important

Every professional business that succeeds with its customers has a relationship built upon trust. The quality of your products or services offered to the consumer must be good, to build a long-term relationship with them. The business must show reliability and integrity for the customers to believe in its branding. This means satisfying every customer’s need, to build credibility, trust and assert a strong brand image.

branding map

The Basics Of Branding

The most important quality a business should have in branding is consistency. The brand is basically like your promise to the customer, which is why you must deliver on it every single time, without giving excuses. Businesses that fail to be consistent end up losing customers to their competitors. On the other hand, always delivering good services builds a good reputation, and therefore grows your brand.

Business Branding Tips

A successful brand is based on a company’s honesty about its services, strengths and goals. The business must show that they care about offering the best customer experience and understanding what their clients need. It should, however, be as realistic as possible and promise only what it can deliver. It is always an added advantage to focus your company’s talents on an ideal client sector, to achieve more and be more memorable.

Native App Development

As the App industry has been developing over the years, one of the key issues that have come up is that customer experiences play a huge part in their success. If an app fails for the first time, it will be challenging to convince customers to use it again. It is thus of great importance to avoid mistakes. This is highly important for all service apps including taxi apps, food apps and online gambling apps. If lets say the odds bonuses where to stop working, you can bet the customers will leave.

Native Development In Android

android appsNative applications are those apps that have been developed to run on a particular device or platform. A native app can take use device-specific hardware and software hence can take advantage of the latest technology available. For example, they can use the GPS, list of contacts, camera and more. Native apps can also work offline and can make use of the device’s notifications system. Also hugely incorporated are icons.

Mobile Web Apps

Mobile Web Apps that look like apps are in a real sense, not apps. However, they are written in HTML and run by a browser and can appear anywhere on the home screen. They also have features such as GPS and tap to call feature. The notifications and running in the background, however, are not accessible. It is also possible to access data while offline due to the data catching.

The Final Words

Native applications are those apps that have been developed to run on a particular device or platform. A native app can take use device-specific hardware and software hence can take advantage of the latest technology available. Mobile Web Apps are written in HTML and run by a browser and can appear anywhere on the home screen. They also have features such as GPS and tap to call feature.

Web Design Tips

Designing a website goes beyond just possessing the required technical skills. As such, you need to keep yourself abreast with all the latest web design trends, tips, and tricks.

If you’re a maverick, who wants to walk on your path, at least have a clue of the latest web design tips so that you can satisfy the needs of your clients.

Some Do’s And Don’ts Of Web Design

In web design there a few important things you should do if you want to design web pages which are actionable, optimised and convertible. First, your site’s navigation must make it easy for the user to understand what your website is all about. Secondly, keep it simple but also ensure that the background and graphics capture the entire focus of the user. Lastly, provide high-quality content that will keep the user coming back to read more.

The Importance Of Search Engine Optimization

It’s one thing to make a functional, appealing and engaging website design, and quite another to have a website which is easy to find.

Search engines like Google, Bing, and Yahoo have a multitude of websites in their system, hence the need to optimise your website to increase its visibility with these engines.

The more visible your website is, the greater the chances of marketing your business successfully.

Website Design Tips: Conclusion

Just like fashion, website design is constantly changing with newer trends coming and going. Customer needs keep on changing as well, hence the requirement to design websites that will satisfy their tastes. Also, remember that designing appealing, actionable and convertible websites doesn’t end there. You must also ensure that your website is visible to users on search engines such as Google or Yahoo. As such, search engine optimisation with the help of experts will help you achieve this.

Outsourcing Web Development

Outsourcing business plays a major role in the way modern web development gets accomplished. A lot of the time, the sites that you browse and enjoy were designed around the world, for the actual business the site promotes. This practice allows businesses to save money while accessing knowledge bases which have developed over time.

Where Do You Outsource A Web Designer?

The most interesting part of outsourcing is its role in the modern corporate system. Many times, a marketing company will sell a web development service to a company, and then outsource most of the work to a third party. This has many development pros and cons. While the final result may be as good as any site, the concern is often the ability to deliver a high-quality final product on time.

Who Should You Choose As Your Web Designer?

Finding an outsource service for web design is pretty easy these days. A quick Google search will bring up some sites which market Human Resources to Project Managers, and vice versa. On these sites, the Project Manager lists a cost and deadline, on which web developers bid. Some Project Managers go directly to larger outsource companies for cost savings and more comprehensive services. The pros and cons here are always in the cost and deadline required.

What Next After Outsourcing?

This text showcases the popular strategy of using outsourcing services for web development projects. It goes on to list the pros and cons of outsourcing services, which include the process of finding the right Human Resources, defining the cost, meeting the deadlines, and delivering a high-quality product. In that, it is notable that service quality may vary greatly, defining the major risk of outsourcing.

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What’s Next for Responsive WebDesign?

Today, your smartphones’ small screens are in vogue; and the latest trend indicates that web designing is fast adapting to cater for mobile users’ needs. With mobile taking over the desktop, we know that Responsive Web Design (RWD) will play a critical role in the future. And here are some RWD trends that will help you clarify your expectations.

Expect More Personalized Visuals

Tailored illustrations that match your brand’s character can help offer your business its own individuality. This is what most businesses are striving for and uniquely styled illustrations with personality help this happen. With a distinctive set of icons and imagery in combination with delightful animations, businesses will finally appeal to a specific audience. Responsive design designers now focus on creating vivid illustrations that are more appealing to mobile sites viewers.

A Single Experience Across All Devices

This principle does not apply to all web applications, but it should apply to yourbusinessname.com as an app. This means that you no longer need to have separate versions of websites – for mobile and desktop devices – enhancing your viewer’s experience. Websites that offer the best user experience go beyond a responsive design – they go a step further by enforcing a consistent experience across all screen widths and platforms.

Easy-to-Use User Interfaces

Pre-designed themes that come with the responsive web design approach have had an impact on how websites function and look. Many more UX and UI patterns are now emerging and they focus most on simplifying the functionality of websites as well as their feel and look. With many similarities between websites, it has become easier and simpler for users to interact with business websites. In future, we expect the number of complex features in a website to reduce drastically, and websites will offer users a simple UI approach that is set to improve UX.

Online casino sites

Something that is very hot right now is to build affiliate websites where we every week get multiple requests to develop and design websites suitable for customers within gambling online where online casino is what is most popular.

affiliation picThe affiliate sites are a bit different from the sites we design to gaming operators as the purpose for such sites are to promote casino brands and take commission by doing that. Such commission can be divided into CPA deals and Revenue share deals where the first one is short for cost per acquisition where the affiliate gets paid a fixed amount per customer they share. Revenue share on the other hand means that the affiliate and gaming operator split the future revenues of the customer.

The site we design for these purposes are quite simple in its nature where the site http://bestcasinogame.co.uk/ is an example of such a site. Simply, the purpose for the site is to inform the player, making sure he or she ends up playing at the best casino or just finding information about different casino games.

XL Webdesign

Welcome to XL-Webdesign – The site that will provide you with tips n trix on how to create better websites. Both from a tech and business perspective. On this site, we will also blog about how you can increase traffic to your site by search engine optimization (SEO).

Stay tuned!